exporting ikea in Mexico
This is a group project, I have to finish some part of that paper. Each group will select one country and one company to research.
5. Economic factor-
Trade: Does the country belong to any regional trade agreements? If so, what is the structure relative to exporting products to other members of the trade agreement? Can goods move freely within the trade area or are there restrictions?
Consumer market potential: How large is the market? What is the income distribution and purchasing power of different market segments? Is there an emerging middle class? Where are consumers located geographically are they concentrated in urban areas or largely in rural areas?
6. Legal and Political Systems –
Establishing a business: How long does it take to complete the regulatory requirements?
How stable is the political system?
How effectively does the country honor IP laws and copyrights?
What are the countrys requirements to hire locals for labor and management? Are there powerful trade unions you might have to work with?
7.Physical Environment and Infrastructure – Describe the infrastructure in the country. Can you move raw materials and products effectively (i.e., over roads, railways)? What is the access to power and water like? How advanced is the country technologically? How many people have access to the Internet?
Physical Distribution: How easily can you get products made in the country to consumers in the country? What are distribution networks like relative to roads, transporting goods, and retail outlets?
8.Identification of Business Opportunity The final piece of your country report will involve addressing a strategic question from the point of view of the company you selected and your recommendation(s) for them entering the selected country. A successful report will include relevant background about the company, description of the project/business opportunity of interest, and explanation of why there is an opportunity that has not been taken advantage of in the past. Provide recommendations on what strategy should the company follow to accomplish its goals and to deal successfully with local challenges identified above (items 2, 3, 4).
The paper excludes, cover page, table of contents, references, and appendices.
