Managing small and enterprise
USE type in UK English NOT AMERICAN.
Your assignment
Students will need to find out about a small, or medium sized business using secondary sources determining the
following:
The nature of the entrepreneur behind the venture.
The SME start-up processes.
The business concept and any sources of competitive advantage
The current level of demand and the competitive environment
The growth and development of the business to date
The challenges of managing and running the business
The SMEs current growth and development strategy
Any government support measures that may be available to help the business overcome the challenges faced
The process to do this must be carefully followed to avoid any issues around the collection of data; there are strict
rules around this and we need to gain appropriate permissions.
Design a growth/development strategy for the business and present your findings in a 3000 word report and make
clear and costed recommendations
For more information: see module study guide. MS60047E Managing Small and Medium Sized Enterprises
By understanding the meanings of the terms we are referring to (Enterprise, Entrepreneurs, SMEs etc you will be in
a better place to use them effectively in your assignment.
