marketing strategies
Please select a marketing topic you learned this week that you really liked or enjoyed, and then search in the Wall Street Journal (either online or hardcopy, both are available through the NU library) and select an article about that topic within the last 12 months. To do this, you can visit the online library at National University (www.library.nu.edu) and search the ProQuest Central database (on NU’s library website, go to “A to Z databases, go to “Q” and pres “ProQuest Central”. Once there you will click the “publications tab” and enter “Wall Street Journal” into the search bar. Select the edition and search articles of interest. If you have difficulty finding Wall Street Journal articles,
Read and analyze the article and write a report 1-2 pages long specifying the things you learned in the article and why do you think it is relevant in today’s business world.
Make sure you cite the article properly (APA style) and submit your report by Saturday before midnight. For more information on APA go to http://nu.libguides.com/citations/APA
