create app or website
Create (1) a digital element (meaning a mobile app, website or social media pages) and (2) a brief plan for its marketing and management.
The first deliverable should be one of the following:
A link to a mobile app, website or social media pages you have created, or
Detailed images of the pages.
To create the digital element:
You may use any tool, including one proposed in class (eg AppyPie, Wix and others).
The digital element should have a commercial purpose towards customer acquisition and/or retention, whether that is customer engagement, ecommerce or other (or a combination).
As guidance only, it should consist of 4-8 pages or similar (you have discretion)
A second, complementary deliverable is also required: a document of no more than 800 words showing how the digital element will be marketed and managed. This should include:
A brief explanation of the purpose and design of the digital element
An explanation of the intended approach to SEM, SEO and social media
An analytics and measurement methodology
