the basis for projecting the distribution plan, the communication plan, and the way(s) in which the success of the project will be assessed.
the basis for projecting the distribution plan, the communication plan, and the way(s) in which the success of the project will be assessed.
Wal-Mart is opening its doors in Trinidad please discuss how will they go about doing so. Below are the topics to be covered. Sources doesn’t have to be 14, it can be more or less.
1. The Market Entry Plan
-Form of entry and Justification
-Risk/Reward analysis
2.The Communication Plan
-Major message thrust
-Advertising—media mix, reach, costs
-Sales Promotion—forms, objectives, and costs
-Personal Selling
-Miscellaneous promotional methods
3. The Distribution Plan
-Identify channel partners and clarify roles played by each.
-Port Selection
– Origin Port
-Destination Port
-Mode Selection—Specify your mode of choice and discuss the advantages/disadvantages of each mode for reaching your country (Railroad, Air carrier, Ocean carrier, Motor carrier)
-Documentation Required
4.The Pricing Plan
-Handling Expenses (pier charges, wharfage fees, loading/unloading charges)
-Customs duties; Import taxes
-Wholesale and Retail Markups
-Company’s gross margin
5.Budgets and Profitability Analysis
-Marketing Budget
– Product Cost
-Distribution expense
-Selling expenses
-Advertising and promotion expenses
-Other Costs
-Annual profit and loss statement (years 1-3) – pro forma
-Key Performance Indicators (KPI’s)
-Risk Analysis; Major risks to successful co
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