1. What is promotional plan? • What are the different types of promotional activities? • What about. 1 answer below »
1. What is promotional plan? • What are the different types of promotional activities? • What about Collette travel, do they have a promotional strategy? 2. What is the price strategy? • What is the role of the price in the marketing mix? • Why is this important? • What is pricing strategy for Collette travel? • Why is important for Collette to have one? • Give an example? 3. What is a SWOT analysis? • Why this assessment tool is so important for organisation to use? 4. What is Collette SWOT • What are their strength?( you can describe here the strength of the product i.e. product features, advantages) • What are the weaknesses? • What are the opportunities? • What are the threats? • Conclude with your thoughts 5. There are also other tools to monitor products and goods and make tactical decision- explain: • What is a Boston matrix? • Why this is used? – Dog – Cash cow – Stars – Question marks/ problem children • Can Collette travel use this tool? Give examples with Dogs, cow, and stars, questions marks/problem children. 6. What is diversification? • What is product life-cycle? • What is Collette facing with their product life-cycle? • What is the Ansoff’s matrix? • What is the link between Ansoff’s matrix and Boston matrix
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1. What is promotional plan? • What are the different types of promotional activities? • What about. 1 answer below » was first posted on July 24, 2020 at 3:23 pm.
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1. What is promotional plan? • What are the different types of promotional activities? • What about. 1 answer below » was first posted on July 24, 2020 at 3:26 pm.
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