deliverable length 400 600 words 2 responses 100 words each 1
Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).
Now that you have evaluated the marketing environment and established some marketing goals for MM, it is time to get started with the new product plan. The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, Michelle wonâ€
t know how to market MMâ€s new product. She needs your help to determine who the market is for the new product.
Primary Task Response: Read the dialogue below. Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Michelle knows that MM needs to determine who the target customer is for the new product. She knows that marketing research needs to be done as part of this market segmentation and product development processes, but she is not well-acquainted with some of the details that are involved in the processes. She has stopped by your office to ask some questions.
“Thanks for canceling your other meeting this afternoon,†she says. “No problem,†you say. “I rescheduled my meeting with multimedia; it actually works out better for them, too.â€
“Iâ€
Before you can respond, Michelleâ€
“Excuse me, I have to take this,†she says.
Michelle takes her call and then stands up.
“Well, Iâ€
“Sure,†you respond, thinking that this will make for a pretty lengthy e-mail. “I’ll also include how each method can help us define our target market. Will that help?â€
“Yes, great idea,†she replies.
“Ok! Iâ€
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
- What did you learn from your classmate’s posting?
- What additional questions do you have after reading the posting?
- What clarification do you need regarding the posting?
- What differences or similarities do you see between your posting and other classmates’ postings?
The materials found in the M.U.S.E. may help you with this assignment. Additional information is also provided in the Lessons From Experience series found at the following links:
- Tracking the Skippers
- Aiming at the Right Target
For assistance with your assignment, please use your text, Web resources, and all course materials.
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