Business Policy and Strategy
Business Policy and Strategy
3 parts – Journal – Assessment – Case Study – Minimum 3 pages
Part 1 – Journal – 200 words free style – no references needed
The influence of social media is huge. In your own experience, how have you seen social media represent a major threat or opportunity for a company? What advice could you offer a company to overcome these threats or to take advantage of the opportunities presented by social media?
Part 2 – Assessment – apply critical thinking and examples
1. Explain why communication is so important in management. Your response should be at least 200 words in length.
2. Explain the process of an internal audit and how an organization can identify their strengths. Your response should be at least 200 words in length.
Part 3 – III – Case Study – The External/Internal Assessment
Chapter 3 & 4 – The External/Internal Assessment – Chapter 4 – page 80
Read “Exemplary Company Showcased: Netflix, Inc. (NFLX)†on page 80 of your course textbook chapter 4. As you read, pay close attention to Netflixâ€
s strategy, and write a case study describing the points listed below.
• What are Netflixâ€s internal strengths and weaknesses?
• Who are Netflixâ€s competitors?
• Do you see Netflixâ€s strategy as effective or ineffective? Why?
Your case study must be at least one page in length, not counting a title page and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.
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