case study 1 facebook putting social marketing to work in lt 700 words
In < 700 words, write a response essay that addresses the following questions/issues:
â— What are some of the ways in which Facebook has adjusted its advertising strategy for a mobile, app-based world?
â— How was Little Passports able to achieve a considerable level of success by using Facebookâ€
s ad platform?
â— How do you feel personally about Facebookâ€s LookAlike Audiences program? Why do you think Mark Zuckerberg expressed fears about putting more ads into users†news feeds?
In this section, feel free to talk about your own experiences as a user of Facebook (or any other, similar online community).
Are there any particular advertisements (or advertising approaches) that you felt were particularly good? Or, have you ever felt a negative reaction towards such ads?
No citations are needed, either. Most of your time and energy should be devoted to the third section. I am looking to see case write-ups that demonstrate originality
and kindly check the attachment of materials
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