What are two common reasons to use a factorial design?
Minimum of 100 words each question
1- What are two common reasons to use a factorial design? Describe why Bartholow and Heinz’s word association study on alcohol and thoughts of aggression was a factorial design.
2- Explain why experimenters usually prioritize internal validity over external validity when it is difficult to achieve both.
3- Explain why researchers who are operating in theory-testing mode might not try using a random sample in their study. What validity are they prioritizing? What aspects of their research are they emphasizing (for now)?
4- Summarize the goal of cultural psychology. What does this field suggest about working in theory-testing and generalization modes?
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