branding las vegas small discussion

Read the short article links below and watch the sample TV commercials provided in them. Comment on success and criticism of “What happens in Vegas, Stays in Vegas” branding campaign.

It’s Branding, Baby! (Links to an external site.)

http://theweek.com/articles/459434/brief-history-what-happens-vegas-stays-vegas (Links to an external site.)

https://www.reviewjournal.com/uncategorized/las-vegas-among-worlds-most-powerful-city-brands/ (Links to an external site.)

Note: Feel free to search the Internet to find out the effectiveness of the campaign and provide the links to the class..

 

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