analyze a global current event quot huawei banned from usa quot
topic: why Huawei banned from USA
Assignment:
o Research and analyze a global current event. Evaluate the uncontrollable elements of the marketing task environment (economic, history/geography, political, legal, and cultural).
o This is an exercise in research, comprehension, and critical thinking. The analysis of global marketing environment should use text and class discussion materials as well as current information researched
from business sources. Article Guidelines:
o Article must be current—within past week
o Article must be relevant—should pertain to a global issue (be able to explain)
o Article must be from appropriate business source(s)— refer to list of recommended sources.
Considerations:
o Summarize: summarize the main idea and highlight important facts
o Business-Language: Use appropriate business style language
o Analysis: provide analysis and demonstrate critical thinking with insights and recommendations based on
learnings, analysis, and understanding of global marketing concepts. Think about your own opinion or reaction to the topic presented in the article. Do you agree or not? What is your position, claim, argument?
Written Report: Typed (~1-2 pages plus reference page). Use American Physiological Association Style (APA).
Grading Rubric:
Proficient Points |
Competent Points |
Novice Points
|
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Rhetorical considerations
|
Effectively demonstrates global marketing concepts using rhetorical tools |
Demonstrates appropriately the global marketing concepts |
Fails to demonstrate global marketing concepts and may include inappropriate content |
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Organization |
Complex but clear and logical relationship among sections and paragraphs |
Logical, clear, consistent relationship between sections and paragraphs |
Illogical relationship between sections and paragraphs; lack of coherent ideas/purpose |
||||
|
Style and diction
|
Sophisticated and precise business language |
May mix vague and specific language but key ideas are explained |
Vague terms consistently employed |
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Use of evidence
|
All ideas and claims are illustrated and supported with persuasive evidence |
Key ideas and claims are illustrated with appropriate support |
Lacks necessary support for claims or illustration of ideas; citation violate requirements |
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Grammar and mechanics
|
Fully edited, minor errors, well written |
Overall readability is not impaired; may benefit from further edits |
Contains consist errors that impede readability |
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Criteria |
Proficient |
Competent |
Novice |
Unexcused Absence |
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|
Points earned |
100 |
80 |
60 |
0 |
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|
Consistently demonstrates |
Appropriately demonstrated |
Fails to demonstrate |
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GLOBAL MARKETING BUSINESS READING/SOURCES
Daily News Briefs
- The Skimm: Link: theskimm.com/?r=9894aeb6
- Morning Brew:
- CNN news alerts
- Baltimore Business Journal (especially if you’re looking to follow local organizations for opportunities)International Business Newsletters
- Politico: Morning Tradehttps://www.politico.com/morningtrade/“Daily speed read on global trade newsâ€
- NY Timeshttps://www.nytimes.com/newslettersWeekday DealBook email covers business; includes international coverage. Among other offerings,Morning Briefings are available in Europe, Asia, and Australia editions
- Wall Street Journalhttps://www.wsj.com/newsletters#allEmail newsletter topics include Asia, Europe, and Frontiers (Emerging markets)
- Washington Posthttps://subscribe.washingtonpost.com/newsletters/#… Worldview†gives a round-up each weekday; Economy & Business and World Alerts availablefor breaking news Marketing Newsletters
- TrendWatching https://trendwatching.com/ > Subscribe
One mini case-study each weekday. Frequently international - MRX Newsletter from Euromonitor (the company behind Research Monitor database)https://blog.euromonitor.com/ > Subscribe to MRX Newsletter on the bottom of the page
- Mintel Newsletter http://www.mintel.com/mintel-newsletterGlobal edition newsletter is an option
- GfK Newsletter https://blog.gfk.com/Some stories are international in scope
- National Retail Federation: Smart Brief https://tinyurl.com/smartbrief18
“Daily snapshot of global retail industry with news from The Wall Street Journal, The Telegraph, andother leading sourcesâ€
Going In-Depth (Some recommendations):
- https://www.shippingsolutions.com/blog/eight-blogs…
- http://www.datamyne.com/news/ from trade data vendor
- http://www.globaltrademag.com/global-trade-daily has newsletters and podcastsPodcasts
- Marketplace: https://www.marketplace.org/popoutplayer [Google or Apple podcasts, various]“This daily podcast by American Public Media is a great way to get an overview of the dayâ€
s top business headlines — and in todayâ€s global economy that almost invariably means international business headlines. Marketplace Tech andMarketplace Morning Report are only about 5-10 minutes long and are perfect way to start the day. Each afternoon,Marketplace comes out with a longer, 25-minute broadcast that has more interviews and stories, including such topics as Jägermeisterâ€s rebrand and how erratic oil prices impact life in Venezuela.†– RadiusWorldwide.com - BBC World Business Report: https://www.bbc.co.uk/programmes/p02tb8vq/episodes… > Subscribe; Podcast goes in-depth, 20+ minutes per storyRegion-Specific
This site links to a wide range of news sources in English, some focused on business in a region or country:http://inkdrop.net/news/ Some sites have email alert/RSS feed capabilities. (RSS feeds require a dedicated RSSreader app such as Feedly.)Google News AlertsInterested in a specific topic and/or country? Go to https://www.google.com/alerts and perform a search. Example: tariffs Africa
Select the news as a source and set delivery options (such as once a day) for your email alerts.
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