compare and contrast marketing
This is a 6 step paper and I need step 4 completed. I have attached previous papers below. This project is on Walmart and Publix stores.
Corporate Social Responsibility (CSR): Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.
Corporate social responsibility may also be referred to as “corporate citizenship” and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change. (www.investopedia.com)
Purpose of Assignment: It is a commonly held belief that many smaller businesses appreciate their customers more, hold themselves to higher environmental standards, and value the communities in which they serve. It is the purpose of this assignment for students to research, analyze, and make rational decisions on the best ways for companies to uphold CSR.
Students will work individually, in order to gain a better understanding of how CSR impacts all areas of a businessâ€
operations. Students will not only research to see what companies have done in the past and what issues have arisen, but also make recommendations for future decisions based on the critical thinking model utilized in this course.
Goals of Assignment:
- Research two (2) companies in the same industry. One company will be a large national or multinational firm, and the other will be a local or regional company.
- Use the various models of CSR to analyze the decisions and operations of each company.
- Provide opportunities to display Critical Thinking outside of the classroom and with real-world situations.
The paper is about the directions below:
Marketing
- By this point in the semester we have discussed the ethical dilemmas when it comes to the marketing of a product/service. Some industries or companies are predisposed to more ethical dilemmas based on the nature of their product/service. Given your selection of companies, choose one area of ethical dilemmas in marketing to:
- research the problems facing the industry
- any ethical dilemmas your companies have made
- how each company has responded to those ethical dilemmas
- recommendations on how each company could have responded better
- Such marketing ethical dilemmas may include: product liability/strict product liability, negligence, product pricing, manipulation in marketing and sales, or advertising to vulnerable populations.
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