Target Foreign Market( this question is posted for protech only)

An important decision for a business going global is which foreign market to enter. Write a report recommending a most suitable foreign market for a product or service.

  • Select and describe a product or service and its domestic market. 
  • Select one potential foreign market for the selected product or service. 
  • Justify your selection of the foreign market in terms of economic and foreign trade history and the geographic location of the host country.

Visit the  University online library and locate a peer-reviewed journal article on selecting a foreign market. Include a brief summary of this article in your report.

Cite all sources of information you use. Present your findings as a three-page report in a Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.

  • From the textbook, International marketing,
    International Marketing
    Author: Cateora, Philip R.
    Edition / Copyright: 14TH 09
    Publisher: Richard D. Irwin, Inc. (McGraw-Hill)
    ISBN: 0-07-338098-9

    ( read:

    • History and geography: The foundations of culture
    • Cultural dynamics in assessing global markets
    • Culture, management style, and business systems
  • From the Internet, read: 

 

 

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