Analyze what impact cultural demographics have on the health care market.
Research the following in Georgia or surrounding area:
One walk-in clinic, such as urgent care
One retail clinic in your local grocery store or drug store
No appointment physician’s office
Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:
Analyze the changing landscape of the health care system.
Differentiate the various places health care is delivered.
Differentiate what effect different generations have on the health care market.
Analyze the targeted audience of the clinic or office based on generational demographics.
Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.
Analyze the impact of media and social networking on consumer choices.
Format your assignment according to APA guidelines.
Just as the state of the healthcare industry and the concept of the patient have changed so have healthcare facilities. Physicians’ offices aren’t always offices anymore. Healthcare facilities can be mobile, virtual or traditional.
Besides concierge medicine and retail clinics, identify two other contemporary healthcare facilities identified in the literature. Discuss how marketers could advertise the new facilities and the impact you think the new facilities will have on healthcare consumers and currently existing facilities in the market.
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