target market and positioning strategy phase 2

Phase 2 is to be completed with a partner. Do not consult or discuss this assignment with any other person, except your partner. Based on your analysis in Phase 1 (which includes the capabilities of the company and competitors), you will discuss:  

? What should the overall market targeting strategy be?  ? Who should the primary target market be?  ? Who should the secondary target market be?  ? Describe well using multiple segmentation variables. Include an in depth consumer profile for primary target market (can be an appendix outside of word count, if youâ€d like). Be sure to fully justify your decisions.  ? How should the organization/brand be positioned to appeal to the primary target market?  ? Develop and include a formal positioning statement. You may also want to include a positioning map and even a collage as an appendix. Again, be sure to fully justify your decisions

 

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