Discuss what methods or process, a health care organization, such as a primary or urgent care clinic, can use to plan for its future.
Note: These discussion questions are related to Assignment 1 found under Week 4.
Analyze the current state of the U.S. health care system and determine the single most significant weakness. Make at least one recommendation for addressing that weakness from a marketing perspective.
Anticipate what major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes. Provide specific examples to support your response.
Just as the state of the healthcare industry and the concept of the patient have changed so have healthcare facilities. Physicians’ offices aren’t always offices anymore. Healthcare facilities can be mobile, virtual or traditional. This week we will look at how healthcare facilities have evolved.
Besides concierge medicine and retail clinics, identify two other contemporary healthcare facilities identified in the literature. Discuss how marketers could advertise the new facilities and the impact you think the new facilities will have on healthcare consumers and currently existing facilities in the market.
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