swot analysis of disney
I chose Disney as the target company. pls help me do the part 3 and 4, in APA style, and also cite in the end of the paper.
III. SWOT Analysis
A. Strengths
Strength 1: _________________________________________________________
How does this strength enable the firm to meet customers’ needs?
Does this strength make the firm different from (better than) its competitors?
Strength 2: _________________________________________________________
How does this strength enable the firm to meet customers’ needs?
Does this strength make the firm different from (better than) its competitors?
(Repeat as needed to develop a complete list of strengths)
B. Weaknesses
Weakness 1: ________________________________________________________
How does this weakness prevent the firm from meeting customers’ needs?
Does this weakness make the firm different from (worse than) its competitors?
Weakness 2: ________________________________________________________
How does this weakness prevent the firm from meeting customers’ needs?
Does this weakness make the firm different from (worse than) its competitors?
(Repeat as needed to develop a complete list of weaknesses)
C. Opportunities
Opportunity 1: _______________________________________________________
How is this opportunity related to serving customers’ needs?
How can the firm capitalize on this opportunity in the short- and long-term?
Opportunity 2: _______________________________________________________
How is this opportunity related to serving customers’ needs?
How can the firm capitalize on this opportunity in the short- and long-term?
(Repeat as needed to develop a complete list of opportunities)
D. Threats
Threat 1: ___________________________________________________________
How is this threat related to serving customers’ needs?
How can the firm prevent this threat from limiting its capabilities in the short- and
long-term?
Threat 2: ___________________________________________________________
How is this threat related to serving customers’ needs?
How can the firm prevent this threat from limiting its capabilities in the short- and
long-term?
(Repeat as needed to develop a complete list of threats)
E. The SWOT Matrix – Optional
|
Strengths: • • • • |
Opportunities: • • • • |
|
Weaknesses: • • • • |
Threats: • • • • |
F. Matching, Converting, Minimizing, and Avoiding Strategies
Describe ways that the firm can match its strengths to its opportunities to create capabilities in serving customers’ needs.
Can the firm convert its weaknesses into strengths or its threats into opportunities? If not, how can the firm minimize or avoid its weaknesses and threats?
Does the firm possess any major liabilities (unconverted weaknesses that match unconverted threats) or limitations (unconverted weaknesses or threats that match opportunities)? If so, are these liabilities and limitations obvious to customers?
Can the firm do anything about its liabilities or limitations, especially those that impact the firm’s ability to serve customers’ needs?
IV. Marketing Goals and Objectives
A. Marketing Goal A:__________________________________________________
Objective A1: ______________________________________________________
Specific and measurable outcome:
Time frame:
Responsible unit/person:
Objective A2: ______________________________________________________
Specific and measurable outcome:
Time frame:
Responsible unit/person:
B. Marketing Goal B:__________________________________________________
Objective B1: ______________________________________________________
Specific and measurable outcome:
Time frame:
Responsible unit/person:
Objective B2: ______________________________________________________
Specific and measurable outcome:
Time frame:
Responsible unit/person:
(Repeat as needed to develop a complete list of goals and objectives)
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