amazon com s european distribution strategy
ANSWER THESE QUESTIONS from reading an article from my Harvard business account
AMAZON.COMâ€
S EUROPEAN DISTRIBUTION STRATEGY
1. What are Amazonâ€s primary sources of competitive advantage currently? Analyze
how they built their competitive capabilities over the years.
2. Describe (and also show diagrammatically) Amazonâ€s order fulfillment process in the
US, and provide your evaluation of Amazonâ€s order fulfillment strategy in terms of its
strengths, weaknesses, perceived effectiveness, etc. How does Amazon monitor
the performance of their order fulfillment execution?
3. Assess the pros and cons of the centralized versus decentralized approaches for
Amazonâ€s distribution and fulfillment strategy. Given Tomâ€s mission of surpassing
the US in 5 years, should he replicate the type of centralization they have in the US,
or should he essentially keep it decentralized in Europe?
4. Assess the benefits and drawbacks of the three proposed alternatives to design the
EDN. In light of your recommendation in 3(b) above, which alternative would you
recommend to Tom Taylor for Europe?
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