In-Depth Audience Analysis
Locate your local Chamber of Commerce’s community profile either online ( http://www.hamptonroadschamber.com/ ) or in printed material that describes your local community. Write a three to four (3-4) page paper on the following:
1. Illustrate the message’s view of the audience and stakeholders based on the written profile.
2. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter.
3. Give two recommendations that would improve the message, based on audience analysis.
4. Provide your rationale as to why your version would be better than the original.
The format of the paper is to be as follows:
o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, Microsoft Word document.
o Use headers for each of the subjects being covered, followed by your response.
o In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
