Bus 322 Manager challenges
Concept Outline Example
Title of Paper: Your research title should have no more than 12 words. (This is to teach you to be concise). For example, Internal Strategies for Asessing Organizational Communication Channel Effectiveness.
Foundation of the Study
There is a general lack of published studies on the effectiveness of organizational communication channels and their impact on organizational effectiveness. This study explores employees’ perceptions of the effectiveness of six internal organizational communication channels with respect to the distribution of internal organizational communications.
Background of the Problem
Organizational communications generally encompass both internal and external communications (i.e., sending and receiving messages both within an organization and with parties outside an organization) and include (a) strategic communications, (b) internal communications, (c) corporate communications, (d) internal marketing, and (e) marketing communications (Christensen, 2014).
Problem Statement
Ineffective communication channels negatively influence the flow of information within an organization and can negatively affect both employee performance and organizational effectiveness (Berger & Iyengar, 2013). Meng and Berger (2012) found 73% of small- and medium-sized organizations have no formal initiatives for assessing the effectiveness of their communication channels. The general business problem is that some managers of law firms do not assess the effectiveness of their organizations’ internal communication channels, which may result in costly inefficiencies and lost business opportunities.
Research Question
The central research question explored in this study is the following: What internal strategies do medium-sized law firms use, if any, to assess the effectiveness of their internal communication channels?
References
Berger, J., & Iyengar, R. (2013). Communication channels and word of mouth: How the medium shapes the message. Journal of Consumer Research, 40, 567-579. doi:10.1086/671345
Christensen, M. (2014). Communication as a strategic tool in change processes. International Journal of Business Communication, 51, 359-385. doi:10.1177/2329488414525442
Your final paper must include:
Title cover page (APA requirements)
Abstract
Table of Contents
Foundation of the Study
Background of the Problem
Problem Statement
Research Question
Research Themes (minimum of five themes)
Presentation of Findings (Addresses all five themes)
Writer’s Reflections
Conclusion
References
