what are some things you might do to entice the 30 second reader, management homework help

After reading chapter 14 on special interests campaigns, please respond to the following questions:

1. When preparing a publication aimed at the general public, what are some things you might do to entice the 30 second reader to look at the some of the material in the newsletter?2. How do you know anyone is reading your  school publications?  What evaluations methods  do you no use to see if the publication are being read and are considered to be effective?

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