Read the OpenTable case and the Airbnb case, in conjunction with your own team research, answer the following questions. Justify your recommendations. Each group must submit a write-up that addresses the following questions.
Read the OpenTable case and the Airbnb case, in conjunction with your own team research, answer the following questions. Justify your recommendations. Each group must submit a write-up that addresses the following questions. What was OpenTable’s business model? How did OpenTable search for its current business model? How did it grow? How could OpenTable continue to grow? And, could it sustain its success going into the future? Compare and contrast the business models of Airbnb vs. OpenTable, what are similar? What are different? Please consider using the Business Model Canvas to illustrate. Is there anything Airbnb could have done to avoid the “EJ” incident? What should Airbnb do to further facilitate trust between renters and hosts? Conclusion
