please answer the following questions you will need to read the chapter s to adequately answer these questions 4
hi again.
You need to read 6 files that I attached first and then please answer follow questions.
Answers are expected to be written in full sentences and be thoughtful.
You are to type your responses underneath each question in this document. Please make sure there is a space between the question, your response, and the next question.
you don’t need to write cover page for this assignment.
before answering the question, please read carefully all of the 6 files.
just need short two or three paragraphs for each question.
thank you
Please answer the following questions completely.
Chapters 13-16
Please answer the following questions completely.
Question 1 (20 points) (Chapter 13)
Apply the five major tools in the marketing communication mix to a hospitality or travel company by showing how a company can use all these tools.
Question 2 (20 points) (Chapter 14)
Compare and contrast publicity with advertising. What are the benefits and drawbacks of each?
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