Marketing – Analyze consumer behavior

Other

Please provide a minimum of 150 words for each question.  Please include references.

1. What are three examples of internal influences on consumer behavior? How do these influences affect marketing strategies? How might marketers use consumers’ values to position their product(s) or service(s)?

2. What motivates you as a consumer? Why? Is it possible for an organization to motivate you to purchase a product or service? Explain your answer.

3. What is a reference group? What reference group(s) do you belong to? What impact do these groups have on your purchasing decisions? Provide an example.

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