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MKG425 – CT 6 In this assignment, you will read and respond to the case study titled “Zappos Offers Insights to Other Businesses,” which is attached below.

In a well-written paper, address the following:

  • Describe the buyer-seller relationship between Zappos Insights and its business clients.
  • Explain how would you classify the business market demand for Zappos Insights training?

Your paper must meet the following requirements:

  • Be 3-4 pages in length, not including the cover page and reference page.
  • Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed).
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