Marketing Communication and Brand Strategy
Other
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. •Situational Analysis: ◦Vision, Mission, Strategic objectives, Values ◦Strengths/Weaknesses ◦Competitor’s Strengths/Weaknesses ◦Market Segments •Product, Place/Distribution, Promotion, and Price Strategies: ◦Creating a Brand Image ◦Maintaining Brand Image ◦Branding Concerns ◦Promotion/Integrated Marketing Communication ◦Advertising Strategy/Objectives ◦Push and Pull ◦Media Strategy ◦Advertising Execution ◦Public Relations/Strategies Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1 (APPLE CORP). This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
