busn 240 compare and contrast
For this assignment, select either a church or a school (real or fictitious) and write at least a 1000 word paper comparing and contrasting (showing similarities and differences) on-site and online operations from a marketing perspective; in other words:
- Compare and contrast the demographics, psychographics, needs, and wants of the market segments attracted to both on-site and online
- Compare and contrast the products/services offered by the church or school that meets the on-site and online segments
- Compare and contrast how the church or school promotes (advertises) to each of the on-site or online segments
Your paper should adhere to the following:
- Include at least 3 additional academic (e.g., journal articles) and/or popular press (e.g., Business Week) resources in addition to your text to support your conclusions.
- Separate title page
- Double-spacing
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