impact of consumer behavior paper
Choose an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.
- How did this organization figure out what its target market wanted?
- How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?
Grading Guide
|
Met |
Partially Met |
Not Met |
Comments: |
|
|
The student reviews the impact of consumer behavior on the organization’s marketing strategy. |
||||
|
The student reviews and evaluates a specific example of how the organization used its knowledge of consumer behavior to adjust its marketing strategy. |
||||
|
The student determines how the organization figured out what its target market wanted. |
||||
|
The student determines how the organization’s marketing strategy (product, price, distribution, promotion, service) was impacted by consumer behavior. |
||||
|
The paper is 700 to 1,050 words in length. |
||||
|
Total Available |
Total Earned |
|||
|
7 |
#/7 |
