for this assignment first read the description of the old spice campaign and audience response towards this campaign here here is a video summary of the campaign

CAMPAIGN ATTACHED AS PDF.
CAMPAIGN VIDEO: https://vimeo.com/23901043

Answer the following questions. Note that the questions cover Chapters 5,6,7 & 9

  1. How did Old Spice use classical conditioning in its original 2010 “Smell Like a Man, Man” campaign to influence consumers’ attitudes? Identify the conditioned stimulus, unconditioned stimulus, and conditioned response in this situation. (6 pts)
  2. Apply the typical advantages associated with new media to explain the success of the response campaign. (7 pts)
  3. Explain consumer attitude change towards Old Spice as a result of this campaign using the Elaboration Likelihood Model. (7 pts)

Formatting and length

  • The total length of the paper should be approx. 2 pages single spaced, excluding references. There is no restriction on the length for each part of the question.
  • You are not required to use any external sources. If you do, please cite any external sources used in APA or MLA format.
  • Submit papers in MS Word or pdf format before the deadline
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