semester project marketing plan submit assignment 1

The purpose of this assignment is to create a Marketing Plan for a local business. This usually works best with a local business proprietor who is willing to share his perceptions and goals for their business.

You can use the Marketing Plan Outline and the Sample Marketing Plan to help detail your project. They are only examples, but contain all the headings and outlines required.

Here is another student’s example: Marketing Plan Example

Remember that the important aspects are:

  1. Marketing Plans rely on a good Industry Analysis.
  2. Marketing Plans are a Plan. Provide details on Marketing Mix, Implementation, and Strategy.
  3. Marketing Plans are detailed. The more details, the better.

10-12 pages.

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