write at least 2 paragraphs journal entry
Please choose ONE of the questions below from this module and write at least a 2 paragraph journal entry that reflects your understanding of this topic. Sound critical thinking involves understanding various points of view, evaluating positions, and then establishing your own opinion. First, gather information, evaluate the legitimacy of the arguments, paraphrase the evidence you used to form your position using your own words (remember citations if you quote a source), and finally establish and explain your position on this topic.
Module 4 Journal Questions (please choose one):
- Identify and discuss the four areas of the evolution of marketing. (Chapter 13);
- What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility (Chapter 15).
- Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a firm’s promotion strategy? (Chapter 16).
- Explain the difference between viral marketing, blogging and podcasting. (Chapter 16).
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