responses needed 24

I. Responses for discussion 1

Respond to two or more colleagues’ posts in one or more of the following ways:

  • Provide an example that supports your colleague’s comparison of the marketing of services and products, and explain why you think the example is appropriate.
  • Expand on your colleague’s post by offering additional similarities and differences, and assess how these similarities and differences impact the customization of products and services.
  • Offer an alternative perspective on the importance of the standardization (or customization) of the service your colleague identified. Support your position.

II. Responses for Discussion 2

Respond to two or more colleagues’ posts in one or more of the following ways:

  • Expand on your colleague’s post by offering additional support for your colleague’s assessment of a PLC, using your experience combined with resources from the classroom or other credible resources.
  • Select a colleague who identified a product or brand in the growth stage that you think is in a different stage, and explain why you hold that position. Provide support from the Walden Library or other credible sources that refutes your colleague’s assessment or supports your position.
  • Select a colleague who identified a product or brand that has been identified as being in the decline stage. Evaluate whether it could be possible to segment the remaining buyer market, consolidate competitors, and turn the market into a smaller growth or mature buyer market. If this is not possible, explain why. Be sure to support your position.
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