develop an environmental scanning analysis report
Develop an Environmental Scanning Analysis Report
This assignment will serve as a practical learning experience in understanding various issues in
environmental scanning attributed to competitive intelligence. Students are encouraged to
work in teams to get better rewards.
Two scenarios:
1.
Management has asked you to look into aspects of forming an environmental scanning
function in the organization. Specifically, you need to address:
•
How do you explain ES and its relationship to the organization?
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What would the ES charter objectives be?
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How will this new function benefit the organization?
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Where should the ES function be placed in the organization?
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What resources are needed?
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How do you justify costs?
2.
Your firm plans to invest in one of the following companies:
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Health care industry
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Automobile industry
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Insurance industry
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Publishing industry
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Telecommunications technology
Using a combination of secondary and primary research techniques, identify key
competitive threats and competitive opportunities for your firm in dealing with these
industries. Scan the environment and produce a briefing report for the top
management for action. Your report should include the industry background and trends
and competitive landscape.
