com400 persuasive case study analysis
Choose one of the following editorials (i.e., a more obvious and direct form of persuasion than a news story) about vaccination and consider the author’s argument.
Keith, J.J. (2013, September 24). I’m coming out . . . as pro-vaccine. Retrieved from
http://www.huffingtonpost.com/jj-keith/vaccines_b_3829948.html (Links to an external site.)
Mercola, J. (2014, April 29). Should parents be allowed to decide about vaccines? Retrieved from
http://articles.mercola.com/sites/articles/archive/2014/04/29/children-vaccines.aspx (Links to an external site.)
(only read the article here, no need to watch the video)
- Briefly summarize the position, avoiding the use of value-laden language.
Now, you are going to analyze the persuasion using concepts from this week’s material to support your claims.
- How was ethos used? What about pathos? Logos? How effective was each one? Did one persuade you more than the others? Why or why not?
- How was identification used?
- Which did you find more persuasive, identification or the Aristotelian proofs? Why?
Provide justifications, in the form of research, for your decisions and include references to 3-4 credible sources outside of the course and its required readings/media.
Required Readings/Media:
Required
- Quigley, B. L. (1998). Identification as a key term in Kenneth Burke’s rhetorical theory. AC Journal, 1(3). Retrieved from http://ac-journal.org/journal/vol1/iss3/burke/quigley.html
- Suchan, J. (2014). Toward an understanding of Arabic persuasion: A western perspective. International Journal of Business Communication, 51(3), 279-303.
- Walker, F. R. (2005). The rhetoric of mock trial debate: Using logos, pathos, and ethos in undergraduate competition. College Student Journal, 39(2), 277-286.
Consider searching for these sources in the CSU-Global Library. Your paper should be 2-3 pages in length, well-written, and formatted according to CSU-Global Guide to Writing and APA Requirements (Links to an external site.).
