marketing analysis paper
Read the Harvard Business Review article on “The B2B Elements of Valueâ€. This article discusses how B2B companies are able to measure and deliver what their business customers want.
In chapter 6 of the text the authors discuss the gathering and use of marketing data. For this week’s paper please answer the following questions.
– Why is market research and measuring what customers want needed in business-to-business marketing?
– Why can’t decisions always be made based on the manager’s experience and intuition?
Please remember to start your paper with a good introductory paragraph to attract the attention of your reader. It is also important to include a good conclusion to wrap-up your discussion.
Marketing Analysis Short Paper Rubric
| Criteria | Ratings | Pts | ||
|---|---|---|---|---|
|
Primary Issue Identified |
|
30.0 pts |
||
|
Succinct Analysis of Data |
|
30.0 pts |
||
|
Understanding and Communication of the Topic |
|
30.0 pts |
||
|
Grammar, Spelling, Punctuation |
|
10.0 pts |
||
|
Total Points: 100.0 |
||||
