discussion forum question 1
For this week’s discussion, read the case study found in your textbook (Case 19): Google Is Now Alphabet—But What’s the Corporate Strategy? (page 587)
Case Study Questions:
1- What is Google’s corporate strategy? Does Google have a clear vision of what it wants to become?
2- Use Porter’s Essentials Test (Chapter 12) to determine if this strategy creates competitive advantage. If so, how? If not, why not?
3- Look beyond the conventional sources of synergy and consider complementarities, bargaining power, and rivals. What threats does Google face?
4- Does Google need to refocus? How should Google delineate its corporate boundaries and which businesses or products would you recommend abandoning or divesting, if any?
Be 2-3 pages and embed course material concepts, principles, and theories (require supporting citations) in your initial response along with at least one scholarly, peer-reviewed journal article.
