summary paragraph 6
In your Summary & Analysis Essay #2, you will compose a one-paragraph description of a video public service announcement (PSA), and then follow it with a one-paragraph rhetorical analysis. For this second Summary and Rhetorical Analysis Essay, you can pick a video from the “Family and Community” page on the AdCouncil website (Links to an external site.).
Paragraph 1: Summary
In the Summary paragraph, you need to provide an objective overview of the PSA. Assume your reader is not familiar with the PSA and has not viewed it. Identify the video with any contextual information (title, affiliation, date of publication) and describe its parts. It may be easiest to do this sequentially (what happened from beginning to end). You’ll want to describe not only the major details of the video like the images, actors, and script, but also the minor details like the background music and fine print.
Paragraph 2: Analysis
In the second paragraph, you will demonstrate your rhetorical understanding of the PSA:
- Make a claim about how the video works.
- Identify one specific rhetorical strategy that the composer uses to successfully persuade the audience (or not). Note: There are likely many things going on rhetorically in the video, but for this very brief analysis, I ask that you find one strategy to focus on and deeply analyze.
- Use direct evidence drawn from the video (e.g. specific visual details, audio, and text) to support your analytic claims. (You may also choose to use contextual evidence in addition to textual evidence to support your claims.)
- Demonstrate how the text works within its unique context and for its specific intended audience(s).
- See the (uploaded )as an example.
