markerting 5 management
The discussion requires a minimum of 300 words, 3 scholarly sources, including the textbook. Make sure that you use APA style with your references. Under no circumstances use any direct quotes. Any directly quoted or copied material will result in a zero for the assignment. Let’s be sure to write it in own work 100% and give appropriately when using someone’s else work.
Please use complete sentences and proper grammar in all postings. Remember to reference at least two external scholarly sources (in addition to the text or course materials) in your initial post.
Reference for textbook attached:
Textbook: Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (7th ed.). Mason, OH: South-Western/Cengage Learning.
Identify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online).
- Are there differences between the customers targeted by each approach?
- How do the purchase experiences differ?
- Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?
- Support your post with scholarly RESEARCH on dual distribution.
1,500 word count and there is a total of 5 questions each (not including in-text citation and references as the word count), a minimum of 4 scholarly sources are required in APA format. For the 4 scholarly sources, one from the textbook that’s posted below and the other three from an outside source . Let’s be sure to write it in own work 100% and give appropriately when using someone’s else work. Under no circumstances use any direct quotes. Any directly quoted or copied material will result in a zero for the assignment.
Please use complete sentences and proper grammar in all postings. Remember to reference at least three external scholarly sources (in addition to the text or course materials).
Reference for textbook attached:
Textbook: Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (7th ed.). Mason, OH: South-Western/Cengage Learning.
Choose an organization to use as your focus for answering the following questions.
1 Determine the marketing channel structure used by the organization. Defend the organization’s choice or advocate for a different channel structure.
2 How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.
3 Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?
4 Though advertising provides marketers a way to pay for access to communicate with target markets, it is frequently criticized. Is advertising a good choice for your organization and its target audience? Determine the relevant criticisms of advertising and propose solutions for your organization and its promotional strategy.
5 The principle of IMC is that an organization’s marketing communications are more effective when they are integrated. Elaborate on how your organization could enhance the integration of its marketing communications
