striving for operational excellence and innovation agility
1. What was Howard Schultz’s original strategic vision for Starbucks? How many times has his strategic vision evolved? Is Kevin Johnson likely to continue with or change Schultz’s latest strategic vision? 2. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Starbucks is employing? 3. What are the key policies, practices, business principles, and procedures that underlie how Schultz and SB management implemented and executed the evolving strategy? 4. What “values†does Starbucks have? How well do they connect to the present strategy and to the way the company conducts its business? 5. What is your evaluation of Starbucks social responsibility strategy? Is it sincere or just something the company does and talks about to create a good public image? Why? 6. What is your assessment of SB financial performance during fiscal years 2015-2017? 7. What key issues confront the company as of mid-2018? 8. What recommendations would you make to Kevin Johnson to sustain the company’s growth and improve the company’s financial performance?
