minor assignment 3 advertising analysis and description

  1. Action: What is going on in this ad? Is there any action? If not, what is happening in the image? Who is doing each action? Why is this important?
  2. People/things: Who or what is featured in this ad? If a person, who are they? Describe their race, sex, age, and appearance. What are they wearing, or not wearing? If an object, or anything that is not a person, what is this thing? Describe the appearance, size, and scale (how large or small it is as compared to other things in the advertisement).
  3. Color: Is the advertisement colorful? What colors are used in the advertisement? Are the colors bright or dim? Are different aspects of the advertisement colored in different ways?
  4. Words – spoken or print: What is said in the advertisement? What does this mean? Where are the words located in/on the advertisement? Describe the size, scale, voice, etc. depicting these words.
  5. Sound/Music: Is there music in this ad? Are there additional sounds/words in the ad? If it is a print ad, consider how they make an impact without using sound or movement. Or, is there evidence of implied movement?
  6. What is in the background of this ad? Is it bright or dim? Does it contribute to the advertisement in some way? How does it support/affect the primary images in the advertisement?
  7. Who or what is missing from this advertisement?
  8. Branding: What brand/company is featured in this advertisement? How prominent is their logo, name, etc.? If a commercial, when do you become aware of the brand? If a print ad, how large is the brand?
  9. Consider the logos, pathos, and ethos: What information does this ad convey? What facts, statistics, claims, etc. do they use to persuade? What emotions does the ad appeal to (wants, needs, desires, fears, etc.)? How does the ad do this? How does this ad establish credibility? Is the brand a well-known company? Do they have a tagline (such as “S.C. Johnson: A Family Company”)?
    1. What social, political, environmental, and/or cultural issue does this advertisement reference or address? *This Assignment should be ad with an issue with it, and need to talk about this issue (could be racism, sexism…) and this ad should a video, and cited the link down below the page.
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