Healthcare Marketing

Science

Choose one of these two discussion prompts:

  1. Locate an ad that seeks to influence the acquisition of a healthcare offering or service. Identify the specific consumer decision-making unit that might be affected by this ad. How do you think this ad will affect the consumer’s behavior?
  1. You have just inherited $1 million. After paying all your outstanding student loans, you decide to start a healthcare enterprise. What business are you in? Is it for-profit or non-profit? What segments would you choose to serve? Briefly describe the steps you would take to divide the broad market into your selected segments. Will you use a concentrated or differentiated targeting strategy? Identify the key market segmentation variables that you would use, and explain why.

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ALL FORUMS

Initial Response: Initial responses should be no less than 200 words in length not including your reference(s) and supported by at least two references (aside from the textbook). Please be aware that just “cutting and pasting” sections of articles (in lieu of writing an original initial post) is not acceptable and will negatively impact your grade. Please cite references in APA Format

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