Kentucky Fried Chicken discussion
Business Finance
Select one of these QSR Restaurants:Arby’s, A&W, Burger King, Carl Jr., Chick-Fil-A, Five Guys, In-N-Out Burger, Jack-in-the-Box, KFC, McDonald’s, Quiznos, Sonic Drive in, Whataburger, Wendy’s, White Castle.
Restaurant Selected: _________________________
There are eight readings listed in the document: Online Links for Reading Assignments.While some examples (brands) overlap – i.e. are cited in more than one article – they all seem to have the notion/feeling of “community” as a foundation.Using the checklist from the Forbes article, prepare a document that offers your:
- Overall “grade” (as in school = A,B,C,D,F) of how well the restaurant brand you selected is currently doing in establishing the cult emotion among customers.
- Rationale for the grade you have given.
- Recommendation for how the restaurant can strengthen the brand relevance (assuming you haven’t given a current grade of A+. J).
Think about this assignment in terms of your term project – i.e. dashboard dining.Remember that take-out/drive thru, (dashboard dining idea) is one tool in the brand’s strategic toolbox.
Remember that there are no right or wrong answers.Criteria for this assignment is based on:
- Length – 2 pages
- Use either 1-1/2 or 2 line spacing
- Pages numbered.
- Rationale based on inductive or deductive reasoning process.In other words, is there clear logic (support) evident [1] in the why you graded the restaurant as you did and [2] how your recommendation/strategy will strengthen their efforts to create that cult emotion among customers (How innovative is your recommendation/strategy?)
- Proper grammar and spelling (with no typos).
- Organization of the paper (flow, clarity, common sense)
- Cite resources used.
