mkt312 week 6 discussion and response
Business Finance
“Social Media in Action” Please respond to the following:
Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).
- Read the article “What retailers can learn from REI’s marketing success”
- Next evaluate REI’s approach to social media, focusing on the key elements of the company’s social media strategy and how this strategy ties into the company’s overall marketing strategy. Assess the effectiveness of REI’s social media strategy and discuss possible ways the company could expand on this social media campaign in the future.
AND respond to this below:
SCOTT
Hello Class and Dr. Dotty,
After reading the article it was clear that the company did an outstanding job getting their name out there. After evaluating the REI’s approach to social media was simply for a better cause, for the Black Friday movement. However, their form of action put them on the map with free advertising. With all of the consumers giving their personal stories and then hash tagging REI’s name is free promotion if you ask me.
REI’s social media was just trying to bring awareness of the movement that they wanted to break the cycle of the other competitors. This shows their brand loyalty, that their business is not going to be hurt for shutting their doors during one of the busiest holidays. This allows the consumers to feel trusted in the establishment.
The company was being promoted by the dozens who felt compelled to voice their opinion or views on the acts of REI closing the store for the anti-Black Friday movement. By having the brand loyalty through its faithful consumers, this guaranty steady sales. Then again it brings on new consumers, by word of mouth and of course the social media platform reaching a mass amount of potential consumers is the sure fire way to gain a larger audience.
https://www.retaildive.com/news/what-retailers-can-learn-from-reis-marketing-success/504324/
