MGMT 324 The concept of Servicescapes

Business Finance

Review the concept of “Servicescapes” (pg. 375) from your textbook and respond to the questions below.

  1. Provide an example of a service facility that has done a GOOD job in terms of servicescape and briefly explain why.
  2. Provide an example of a service facility that has done a BAD job in terms of servicescape and briefly explain why.

A service facility can be a retail store, restaurant, hospital, bank or any other service business. Identify the business or facility by name. Do not use the same examples used in the textbook.

Make sure you address the three elements of a good service layout when you explain. Refer to the textbook (pg. 375).

Max. 1 page – single spaced.

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