Activity 8: Evaluating Emotional Appeals

Business Finance

Find an example of an emotional appeal online. It may be an advertisement, commercial/video, PSA, campaign, newspaper article, etc. Based on the emotional appeal you find, address each of the following:

  • Provide the link for the emotional appeal.
  • In one sentence, describe the purpose of the persuasive appeal. In other words, what was the appeal trying to persuade people to do/think/believe?
  • In one paragraph, describe the persuasive appeal in detail. (E.g., what images did it use? What words did it include?)
  • What emotion did the appeal attempt to arouse? Provide at least three specific elements from the appeal that support your claim.
  • Was this appeal effectively persuasive? In other words, did it persuade you? Explain why/why not (and if it did not persuade you, what could have been added/improved to persuade you).
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