Five Primary Direct Response Tools

Business Finance

Select a product or use your course product to describe.

1. How would you use each of the five primary direct response tools as part of an IMC plan?
   1. Personal Sales
   2. Advertising Media
   3. Direct Mail
   4. Catalogs
   5. Telemarketing
2. Describe the target market for the product and explain if you would use a different tool to reach different segments.
3. For each of the five tools. answer the following:

1. Describe how you will use the tool for the product.
2. What would be an objective for using the tool?
3. How would you measure to see if your tool was working as planned?

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