MKT 571 UOPX New Tesla Launch

Business Finance

I am leader for our week 3 assignment. Below are our portions as we claimed in the team charter. Each member must write at least 265 words to meet the minimum word count requirement. Please have your portion submitted by Friday evening so I can compile our portions and post a draft to the team for approval.

Also, I believe Suzanne suggested Tesla as the company for the project. Is everyone okay with Tesla? Thanks!

Include the following:

  • Brief SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength).
  • A graph or chart if the team deems it necessary.

    • Introduction- Precious

    Include at least three of the following:

  • Definition of product or service. Precious
  • Description of product or service–marketing message. Precious
  • Why the product or service needs to be introduced or refreshed (target audience). Suzanne
  • Address competition in each region and how the new product or refresh provides a competitive advantage. David (SWOT analysis and/or TOWS– please refer to above)
  • Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library. Kyla

    • This is my portion it is a group project:

  • Address competition in each region and how the new product or refresh provides a competitive advantage. David (SWOT analysis and/or TOWS– please refer to above)

    • I need 265 words and refer to the TOWS method above. I also need one peer reviewed reference. I am attaching the guidelines and one piece from a group member.

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