Advertising to Class and Income
Business Finance
Social class and income can be important predictors of purchases. For this assignment, discuss what types of purchases that each (social class and income) is most likely associated with, and what types of purchases are associated with the combination of the two.
Next, find three advertisements, one each, targeting these:
- A specific type of social class
- A specific level of income
- The combination of an income category and social class
For each ad, analyze the price of the item (e.g., high, medium, or low) being advertised and evaluate any symbolic aspects associated with the item. Identify specific visual cues in the advertisement tied to social class or income levels and describe who the marketer is targeting. Discuss whether you believe the ad is effective from a consumer behavior perspective.
Your paper must:
- Be 3-4 pages in length.
- Be formatted according to CSU-Global Guide to Writing & APA (Links to an external site.).
- Include at least three outside sources, preferably peer-reviewed journal articles. The CSU-Global Library is a good place to find these sources.
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