Imc case part 2
Business Finance
You will continue the case analysis of the organization/product/service/campaign you chose as the focus of IMC Case Part 1. This final paper continues the analysis of those IMC efforts. You must use at least 12 references and the textbook as supporting evidence. The paper must be written in current APA format, be 7–9 pages, and have at least 12 cited references. Note: IMC Case Part 1 is not included in your page count.
Your paper must have the sections listed below, following the title page, and all formatted according to current APA format (these guidelines may be found at our Liberty University Online Writing Center). Your paper must include these sections in this order:
- Introduction
- Executive Summary
- IMC Strategy
- Challenges and Description of Market
- Target (of IMC campaign)
- Tactics
- Why Did They Succeed?
- Lessons for Your Life/Work
- BIBLICAL WORLDVIEW
- Conclusion
- References
Note: Not all sections are created equal. Some of the above may be a paragraph or two, while others may be several pages. See the IMC Case Part 2 Grading Rubric for weight of various sections.
